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In 2012, LA-based designer John Elliott launched his eponymous streetwear label with the help of his best friend and business partner, Aaron Lavee. Elliott’s collections streamline a man's wardrobe by offering functional, modern fits and innovative fabrics with signature styles such as hooded sweatshirts, distressed zinc-wash jeans and classic t-shirts. Attention is paid to the details that matter with all garments being produced in Los Angeles, California under the designer’s care.