Rhude designer Rhuigi Villaseñor’s design sensibility draws from iconographic moments in popular culture as noted in appropriated motifs pulled from Marlboro cigarettes to sub-cultural cliques like Honda racing. Villasenor explores these references through printed graphics and a nod towards collective nostalgia, which is then catapulted outside the realms of street wear through a mash up of form and sensibility. The final outcome is that of a hybrid model where a unique perspective on tailoring meets our collective desire for all things nostalgic and casual. It is in these clashes of aesthetic sensibility which has garnered such attention within the realms of the celebrity and beyond. The likes of Kendrick Lemar, asap rocky, meek mill and Jay Z to Lebron James and Lewis Hamilton are courting Villasenor’s designs, and the momentum doesn’t seem to be slowing. 

We are pleased to introduce Rhude to New Zealand for the first time beginning with a selection from the SS20 Pre Collection.

Available in store and online now