a forgotten normality

A photographic documentation of the COVID -19 lockdown

by Auckland based photographer Jono Parker (@Parker)

 Talented photographer and good friend of Edit. Jono Parker was so mesmerized by the eerie atmosphere of a city made up of empty spaces and the absence of sound that he decided to shoot it. Through his lens the big city feels bigger than ever with wide empty spaces and a lack of people. This collection of images highlights a moment in Auckland’s history we hope will never be repeated. A city during a pandemic in lockdown.

See more images at /aforgottennormality.com



Clearly we are all in a crisis right now. Arc'teryx has answered the growing calls of many in the medical community to step up and help. After 10 days of consulting with local health authorities they were able to produce an efficient ( and admittedly stylish ) reusable medical gown to help in the fight against COVID-19.

Arc'teryx gathered a team of sewers, engineers, sample and pattern makers at the Arc'One headquarters early in April. Adhering to very strict health protocols and production guidelines, the team worked at producing its first batch of 500 PPE gowns to supply British Columbia who are currently facing a shortage. Currently they are in production to manufacture 30,000 units, then in collaboration with their partners Survival and Boardroom Clothing, their joint capacity should be able to reach 90,000. The gowns are also professionally washed and sanitized before they reach the front lines, of course.

Now we can't promise we'll have these in for our next drop, but why not try make your own? In order to reduce barriers and crowdsource help from other companies, Arc'teryx has provided access to the gown's pattern and technical specifications for free.

We at Edit. admire Arc'teryx's efforts. Companies stepping out of the box to help solve these issues are key in keeping us moving forward and into a new, very different world...

For more information on the medical gown initiative, check out the video linked below.

Arc’teryx | Medical Gowns 



 Rhude designer Rhuigi Villaseñor’s design sensibility draws from iconographic moments in popular culture as noted in appropriated motifs pulled from Marlboro cigarettes to sub-cultural cliques like Honda racing. Villasenor explores these references through printed graphics and a nod towards collective nostalgia, which is then catapulted outside the realms of street wear through a mash up of form and sensibility. The final outcome is that of a hybrid model where a unique perspective on tailoring meets our collective desire for all things nostalgic and casual. It is in these clashes of aesthetic sensibility which has garnered such attention within the realms of the celebrity and beyond. The likes of Kendrick Lemar, asap rocky, meek mill and Jay Z to Lebron James and Lewis Hamilton are courting Villasenor’s designs, and the momentum doesn’t seem to be slowing. 

We are pleased to introduce Rhude to New Zealand for the first time beginning with a selection from the SS20 Pre Collection.

Available in store and online now



With a traditionalist foundation, Buttero has never been afraid to evolve and move with the times. While holding on to its Italian roots, Buttero builds shoes with a passion for tradition, creativity and authenticity. The Buttero mark is a symbol of quality, evoking futuristic silhouettes we are more likely to see in high-fashion or streetwear brands, transforming them with their signature premium leathers.

Buttero's Tanino harks back to the companies roots with a modern interpretation of the classic sneaker, hand made with the finest details in the sunny Tuscan hills of Stabbia, Italy.

Available online and in store now.


adidas x Raf Simons - Chrome Pack

For Spring/Summer 2019, adidas by Raf Simons continues to update its now-iconic silhouette, the RS OZWEEGO.

This season it returns with soles coated in a mirrored TPU film, recalling the 70’s glam rock era that was central to Raf Simon’s seasonal inspiration. The mirrored surface contrasts with the leather uppers offered in classic tones of black, white and grey.

Available in Vulcan Lane only


adidas x Raf Simons

This season adidas by Raf Simons layers past, present, and future to create a new footwear range inspired by the painting technique of trompe-l’œil, French for “deceive the eye”.

Raf Simons has curated styles from the adidas Originals archive: the Torsion Conquest Super (1990-1992) and the Peachtree (1985). These shoes were photographed and 3-D modeled to fit the RS Stan Smith.

The resulting footwear retains select details of the vintage shoes on the uppers, including stains, exposed glue, and other general wear— transporting authentic elements of the past into the now.


Available online and in-store now.


Pitti Uomo 95

Another season of menswear, this time showcasing AW19-20 collections, has descended and passed through Florence, Italy. Pitti Uomo - the largest menswear trade show in the world, has once again played host to the most sartorially inclined in the business.

Out in full force, as usual, were the peacocks hoping to be seen (and photographed) but more importantly, hundreds of brands showing new season trends and thousands of attendees showing how to wear them.

A heavy lean towards softer tailoring and wider silhouettes were once again reinforced - oversized is the new skinny. We saw the repeated use of belted coats for men, softer and fuller in shape; the belting employed to retain some form. As with classical menswear the resurgence of check and herringbone heavy fabrics were hard to miss. Military influenced garments were another trend on the courtyards of Pitti; khaki green fabrics were aplenty alongside cargo pockets and utility jacketing. In footwear, the direction was no surprise. Sneakers show no sign of slowing down with the likes of Y-3, adidas x Raf Simons, Nike x OFF-WHITE and Balenciaga being impossible to avoid.

Click through to see a few of the looks which caught our eye at Pitti 95. See you next from Paris Fashion Week.



In this collection, Y-3 works with new materials and elements from athletic-gear designs. The Harigane II mixes the technical look of a sleek knit and mesh upper with the handcrafted feel of leather at the toe and heel. Zigzag stitched 3-Stripes complete the experimental style of these shoes.

Available in-store and online now.


Summer '18 New Arrivals

Our second drop of SS18 has just landed from Italy.

Brands include:
Transit Uomo

Available IN STORE only

Spring '18 New Arrivals

Our first drop of SS18-19 has just landed from Italy.

Brands include:
Roberto Collina
Transit Uomo
Tintoria Mattei
San Francisco
Available IN STORE only